Orchard Park Housing Estate, Glasgow

Paint on paper, 1937
RCAHMS: Mactaggart and Mickel collection gifted in 1999

This watercolour was commissioned by the house builders Mactaggart and Mickel for the first full-page colour advertisement ever to appear in a Sunday newspaper. The advert was for the Orchard Park Estate in Glasgow appeared in the Sunday Mail in October 1937 and targeted young, professional families.

Mactaggart and Mickel built almost 4,000 houses during the 1930s and used many new and innovative ways to attract buyers. They advertised in the press, using slogans like ‘Whose key do you carry in your pocket, your own or your landlord’s’ and ‘a house is to let but a home is  for sale’. They also built two full-size show houses in Glasgow’s Central Station in March and September 1934. This approach was very successful because in May 1937 the firm posted an apology in the national press to the ‘hundreds disappointed’ and the first 60 houses built on the estate were sold in just 12 hours.

Mactaggart and Mickel were established in 1925 and still exist today.